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ZoomInfo is a B2B database and intelligence platform that provides contact and company information for sales and marketing teams. With the Relevance AI ZoomInfo integration, your AI agents can search ZoomInfo’s database for free and enrich records with detailed contact and company data using ZoomInfo credits. This integration is compatible with GTM agents.
The ZoomInfo integration in Relevance AI was built by Relevance AI, and is therefore supported by our team, not ZoomInfo. If you have a question or issue with using ZoomInfo in Relevance AI, please reach out to our support team. If you have a question or issue that is only about ZoomInfo, you can reach out to ZoomInfo support directly.
The ZoomInfo integration uses credential-based authentication. You will need three values from your ZoomInfo account: your ZoomInfo email address, a client ID, and a private key.
1
Find your ZoomInfo API credentials
Log in to your ZoomInfo account and navigate to the API settings or developer portal. Locate your Client ID and Private key. These are generated in your ZoomInfo account under the API or integrations section. If you do not see them, contact your ZoomInfo account administrator.
2
Open the Integrations page in Relevance AI
Go to Integrations & API Keys in the sidebar of your Relevance AI dashboard.
3
Select ZoomInfo
Find and click on ZoomInfo from the available integrations list.
4
Click Add Integration
Click Add Integration to open the credentials form.
5
Enter your credentials
Fill in the three required fields:
ZoomInfo email: The email address associated with your ZoomInfo account
Client ID: Your ZoomInfo API client ID
Private key: Your ZoomInfo API private key
6
Save the connection
Click Save to connect your account. Once authenticated, your ZoomInfo account will appear as a connected integration.
Keep your private key secure. Do not share it publicly or commit it to version control. If your private key is compromised, regenerate it from your ZoomInfo account settings.
ZoomInfo uses a credit-based system for data enrichment. It is important to understand which operations are free and which consume credits before building your workflows.
Enrichment operations consume ZoomInfo credits. Credits are used when you retrieve detailed data for a specific record, including:
Email addresses
Phone numbers
Company revenue figures
Employee counts
Other detailed contact and company attributes
The integration includes built-in credit safeguards to help prevent unexpected credit usage. Monitor your credit balance in your ZoomInfo dashboard and design workflows to enrich only when necessary.
Use search operations to filter and qualify prospects first, then enrich only the records that meet your criteria. This approach minimizes credit consumption.
The ZoomInfo integration provides actions for both free search and credit-based enrichment. You can add these as tool steps when building tools in Relevance AI.
Build a GTM agent that searches ZoomInfo for companies matching your ideal customer profile, then enriches only the top-scoring matches with detailed contact and company data. The agent can prepare outreach briefs and route leads to the appropriate sales representatives.
Credit-efficient lead enrichment
Create an agent that first searches ZoomInfo to filter and qualify leads based on free criteria (company size, industry, location), then enriches only the records that pass qualification with email addresses and phone numbers. This pattern keeps credit usage low while maximizing data quality.
Account-based marketing research
Deploy an agent that searches ZoomInfo for decision-makers at target accounts, enriches their contact details, and compiles account briefs for your marketing team without consuming credits on records outside your target list.
CRM data enrichment
Build an agent that identifies incomplete records in your CRM and uses ZoomInfo to fill in missing email addresses, phone numbers, and company details. Implement logic to skip records that already have complete data to avoid unnecessary credit consumption.
Use search operations to filter your prospect pool before enriching. Only enrich records that meet your qualification criteria, and implement checks to avoid enriching the same record twice. Monitor credit usage in your ZoomInfo dashboard and set up alerts if available.
Secure your credentials
Store your ZoomInfo client ID and private key securely. Do not hard-code credentials in tool configurations visible to other team members. Rotate your private key if you suspect it has been compromised.
Data privacy and compliance
Only use ZoomInfo data for legitimate business purposes. Comply with GDPR, CCPA, and other applicable privacy regulations in your region. Review ZoomInfo’s terms of service and acceptable use policy before building automated outreach workflows.
It depends on the operation. Search operations are free — searching for contacts or companies does not consume ZoomInfo credits. Enrichment operations consume credits — retrieving detailed data such as email addresses, phone numbers, revenue figures, or employee counts for a specific record uses credits. Design your workflows to search first and enrich only when needed.
What credentials do I need to connect ZoomInfo?
You need three credentials from your ZoomInfo account: your ZoomInfo email address, a client ID, and a private key. These are available in the API or integrations section of your ZoomInfo account settings. Contact your ZoomInfo account administrator if you do not have API access.
Does ZoomInfo work with GTM agents?
Yes. The ZoomInfo integration is compatible with GTM agents in Relevance AI. You can use ZoomInfo search and enrichment tool steps in GTM agent workflows.
What happens if I run out of ZoomInfo credits?
Enrichment operations will fail when your ZoomInfo credit balance is exhausted. Search operations will continue to work since they do not consume credits. Monitor your credit balance in your ZoomInfo dashboard and top up as needed. The integration includes built-in credit safeguards to help prevent unexpected over-usage.
Do I need a ZoomInfo account to use this integration?
Yes. You need an active ZoomInfo account with API access and valid API credentials (email, client ID, and private key) to connect the integration.